Car Wrap Advertising – Get Paid To Drive
Get paid to drive when your vehicle has ads on it. Car Wrap Advertising is also called vehicle advertising, car wrap billboards or transit advertising. It’s a large part of outdoor advertising that common on taxis, buses and sports cars. There are multiple businesses who wrap their own vehicles as part of their marketing. However, there are thousands of square feet of untouched ad space that travels the freeways of American cities every day. Some of it is on your vehicle and on every other blank vehicle on the road.
There are multiple jobs for getting paid to drive such as taxi driver, truck driver, and chauffeur. Uber and Lyft are the freelancer version of taxi driving. However, getting paid to drive by putting ads on your vehicle theoretically does not require any additional driving, which is why it’s actually free, if you can pull it off. This article was originally conceived years ago when the idea was much more trendy online. However, I’ve never been able to verify whether it this is plausible or not. This has not been tested by Actually Free. However, if I were to offer this service, this article explains some likely requirements and strategies.
If businesses even consider this service, they will want to know that their ad will be seen and that it will actually generate leads. It doesn’t matter how clever a promotional scheme may be if it doesn’t produce results. They certainly won’t want to pay for an ad that sits in a parking garage somewhere where no one sees it.
There are multiple ways to offer ad space on your vehicle including magnets, window decals and a full wrap. You should charge more for the full wrap, or you can break it down into multiple spaces that potentially add up to more than what you’d charge one advertiser for the wrap. Supposedly anything on the vehicle actually protects the body and paint and does not damage it. However I don’t know that for sure. It’s what any car wrap printer will tell you.
You will have to have car insurance. An agent may tell you that since you’re placing ads on the vehicle you should be getting business liability insurance, which is more than standard driver’s insurance.
It would likely help if you normally drive a lot of miles because that would make the ads more visible. This could be a supplemental income for uber drivers, lyft drivers, realtors, on site service repairmen, and multiple other professionals who drive 50-100 miles a day or more. Besides putting ads on the outside of the vehicle, uber and lyft drivers can also put ads inside their vehicles with tablets by Vugo or Tripcam. This is also called “rideshare advertising” and “mobility media infotainment”.
It would likely help if the route that you normally drive to work or around town is in an urban, highly populated area. Even if you commute 100 miles or more a day, it doesn’t help if you’re driving through rural areas where fewer people see the ad.
It would likely help if you have a newer vehicle and/or a white vehicle with lots of flat space on the body. Boxy vehicles like the Scion xB, Nissan Cube, Ford Flex, and the Nissan Full Size Passenger Van have a lot of space to make a good ad.
It would help if you had a way of tracking the results. You could possibly find a mobile phone app that will track all your miles and driving on a map. You could also track the ad response rate by using a unique coupon code, unique email address, unique phone number, or unique website address or landing page in the ad. The form of contact is unique only to that ad, then you know the response came from your ad and nowhere else.
It would likely help if you have a large following on social media so that you can supplement the car wrap ad with posts on social media and increase your reach even farther which gives more value to the advertiser.
You could possibly find gigs by advertising the service on a website that you build, social media, Craigslist, networking, canvasing and cold calling. You’ll have to demonstrate value to the advertiser which is what the tracking and mileage will help you do. You might want to offer free advertising to some of your first clients so that you can build up a good track record. You could also do a lot of networking with car wrap printers. Go to their shops and ask if you can put a sign up that says “get additional ad space beyond your own vehicle, use mine too”.
Be cautious of directories or databases that charge a fee to give you access to companies that will pay for car wraps. Even if the companies are legitimate, they’ll have certain criteria for selecting their drivers. You should definitely not have to pay the advertiser or the ad agency for any fees whatsoever. They should be paying you. Part of the payment should cover all expenses and the other is what you keep as payment for the service, just like any other business or micro business.
The majority of this article is about you reaching out to companies to offer this service. If anyone reaches out to you and they claim that have agreements with certain brands, then contact the brands directly to confirm if the claim is legitimate. If anyone sends you a check then don’t spend any of the money until you’re certain it doesn’t bounce. This kind of business is never done exclusively by email and mail. If they are in the same city as you it is best to meet them in person, if not then at least a phone call. See also Car Ads Legit or Scam.
These two companies look promising: Wrapify and Carvertise. These have not been tested by AF.c. Carvertise claims to have a lot of press coverage. Wrapify displays a lot of brands that should be able to verify that they’re legitimate.
If I find any reliable information, this page will be updated. AF.c cannot vouch for third-party links in ads on this page. If you know of any information about car wrap advertising, please let us know.
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